Building a Comprehensive Target Product Profile (TPP)
Time: 1:00 pm - 4:00 pm
day: Workshop J
A key cross-functional tool that all companies will need to develop is the Target Product Profile (TPP). TPPs are key to aligning different departments on a common goal, ensuring protocols are being adhered to and understanding the patient and product journey. This workshop will look into when and how to build the TPP, and why it’s important to overall program success.
Attend this workshop to learn about:
- Standing out in an increasingly crowded market is key to product success
- Understanding the patient and product journey
- Beginning the TPP early – what are they key components and what should be done when?