Melissa Penn

Company: Bayer

Job title: Director, Patient Engagement R&D

Seminars:

Panel Discussion: Optimizing Gene Therapy Programs for Patient Communities of Any Size 4:00 pm

• Multi-stakeholder discussion of friction points in the development lifecycle and how to overcome them: what have we tried, what has been successful, and under what circumstances • Dissection of real-world examples over time and across different patient communities • Analysis of recent trends and their impacts on key strategies and tacticsRead more

day: Conference Day One- pt 2

Panel Discussion: Starting with the End in Mind – Patients & Payers, Building Trust in Gene Therapy 10:30 am

• Addressing concerns around the efficacy, safety, and cost of gene therapies among patients and payers • Best practices for demonstrating the long-term value of gene therapies through outcome-based data and real-world evidence • Patient advocacy groups can easily organize patients and provide opportunities for education • Effective messaging and educational initiatives to ensure buy-in…Read more

day: Conference Day One pt 1