Melissa Penn

Company: Bayer

Job title: Director, Patient Engagement, Research & Development

Seminars:

Panel Discussion: Starting with the End in Mind – Patients & Payers, Building Trust in Gene Therapy 10:00 am

• Addressing concerns around the efficacy, safety, and cost of gene therapies among patients and payers • Best practices for demonstrating the long-term value of gene therapies through outcome-based data and real-world evidence • Patient advocacy groups can easily organize patients and provide opportunities for education • Effective messaging and educational initiatives to ensure buy-in…Read more

day: Conference Day One pt 1